Inside Winkie’s Toys and Variety

Coming soon! Online shopping!

Yes, that’s right – our online store is almost done and we’re going to be ready to bring puzzles, balloons, games, crafts and gifts and more right to your computer or smart phone! Online shopping is coming to your favorite local toy store – soon!

We can’t wait to share it with you! Stay tuned! In the meantime, we’re open Mon-Sat 9am-6pm and Sunday 10am-3pm!

Summer is here!

OK Milwaukee…summer is here! And it’s d i f f e r e n t…. am I right? BUT does that mean it has to be less fun? No.

No. No it doesn’t have to be less fun! So, let’s talk fun.


Whether you’re shooting soft rockets into the air in the backyard, blowing bubbles all around your neighborhood, chalking inspirational messages or your favorite cartoon characters on your sidewalk, or making an obstacle course for your bikes or skateboards… Winkie’s Toys & Variety has goodies for you!


Are you spending hours on YouTube and TikTok watching videos of cool baking tips and tricks… creating your own recipes or following your favorite FOOD Network baker? We’ve got tons of fun baking gadgets, accents and basic kitchen necessities!


Maybe you are not ready for Phase 2 or 3 or any phase at all… and you dig your time in your cozy family room, your craft space or your dining room table. Set up a beautiful jigsaw puzzle, cozy up to your a crossword puzzle book or update your crochet needles.

Embrace what feels right for you this summer. This is a tricky time and following your heart, doing what feels right is the right thing to do.

So you’re open… what’s it like?

Wow! It’s been so great to have some of you back in the store! We have loved your smiling eyes peeping out from your masks and appreciate everyone adhering to the safety guidelines in place to keep us all healthy. We all deserve a pat on the back! We’re keeping physical distance, keeping our store clean, masking up… and it’s working.

We continue to offer free, no-contact parking lot pick up to our customers who are more comfortable that way – no problem! We are also continuing local delivery, but in order to keep our trains all on track, delivery is available for a $10 North Shore local delivery free or $20 further outside the North Shore. We have never done delivery before – but it is working for so many of you- so we’re happy to keep it up!

We’ll be closed for Monday, May 25 and back at our normal hours of 9:00 am – 6:00 pm on Tuesday through Saturday and Sunday 10:00 am – 3:00 pm.

While you adjust to your new, quite open summer schedule, know that Winkie’s Toys & Variety is here. We’ve stocked with sports equipment for summery days, beach toys for sand-in-the-toes days, puzzles for rainy days, crafts and creative kits for every day. Plus the usual fun you always find at Winkie’s Toys… like dog toys for your new pup you picked up during quarantine, cleaning supplies for your Spring gutting project, baking needs for your sweet tooth and gifts gift gifts for people in your life you love. And always free wrapping!

Oh yes…. don’t forget the balloons.

Keep celebrating, friends! We’ll be here.

Yes, we’re open, but you choose what’s best for you!

We LOVE your yells from across the street! Your messages on Facebook telling us about a birthday celebration that went on despite the “new normal”! We love your smiles when you wave from your porch after an order drop off (free)! We love your waves out the window of your car when we set your bag in the truck in the parking lot. This is making you happy….. SO we will continue!

What to expect? Our hours are expanded a bit – closer to normal! You’ll find us in the store on Monday through Saturday 9am – 6pm! And Sundays will continue 10am-3pm.

BUT most importantly, **we will continue to offer FREE parking lot pick up and FREE local delivery**. So please make the choices that are best for your family.

Don’t stress. Winkie’s Toys is HERE FOR YOU! Call us at 414-964-2131.

XO (from 6′ away) -Beth, Terry, Mike and Sarah

May the Fourth!

When did May the 4th come out as a fun time to celebrate all things Star Wars? We’re not sure, but man, we love it! It’s always so fun when we are buying toys, games, crafts, card games and party accessories to connect with our customers’ passions! Whether you love Harry Potter, Barbie, Lego Friends, cars, trucks, The Milwaukee Brewers’ baseball or Star Wars – we’re thinking of YOU when we fill our shelves!

We know you can’t currently see our shelves – since the Wisconsin Safer at Home order, BUT we are having a blast sharing what we have in stock on our Facebook page and putting together your orders over the phone and running them out to your car and contact-less delivery to your North Shore home!

On May 4th, while we wish you “May the 4th be with you,” here are some of the awesome Star Wars items available today!

In the News – Milwaukee Magazine!

Our community is so generous with their kindness – even when we’re not in COVID-19 quarantine! Thanks to Milwaukee Magazine for featuring us as one of the stores available to help you get through social distancing!

We have the best customers! We’ve been so moved by the personal connection we’ve had walking through birthday ideas or craft ideas with you all. We love providing you with poster boards for signs for your neighbors or friends… with puzzles for you to work on with your family… with scissors, glue and the best markers to keep creating.

Here’s what Milwaukee Magazine said about us:

Winkie’s Toys and Variety

Anyone who grew up in Whitefish Bay—or has spent any time there—knows about Winkie’s Toys and Variety at the corner of East Silver Spring Drive and North Marlborough Drive, probably because they received a birthday or holiday gift from the five-and-dime-type variety store (it’s been in business since 1964). In addition to selling toys and gifts, the store also retails crafts, balloons, art and office supplies, baking goods, candy, toys and gifts, basically a lot of stuff to help us get through social distancing at home. Not sure what to gift a child other than your own? Toys sold through the site are thoughtfully arranged by age group.

What a treat! Need something today? We’re here with our new expanded hours 9am-4pm Monday – Saturday and 10am-3pm on Sunday.

Sending you health and wellness!

Thank you to our incredible customers!

What heart-warming words to hear from customers during this absolutely uncertain and stressful time! We are so lucky to have served so many wonderful people- whether it’s helping pass the days with a challenging mind-working jigsaw puzzle – or helping out with your home’s essential needs – or a candy fix can be helpful too!

We are touched to have TMJ4 and our customers say so many nice things about us! Check out the story here. Let us know how we can help you, our friends!

You lean upon me, we’ll be ok!

Wow – what a crazy couple of weeks! We closed our doors to in-store traffic before Governor Evers orders in order to ensure the safety of our employees and our customers. We do sell office supplies and school supplies which so many of you have shared with us that you need – so we continue to make local deliveries and do parking lot pick ups through this tough time to make sure you can keep being productive with your children online schooling at home, with your jobs moved into your basements, your spare bedrooms, your kitchen tables. Who knew you would miss your pencil sharpener so much from the office? Or you’d be setting up color coded folders for your student’s core classes?

Dave Matthews’ #34 song says

Lean upon me,
I’ll lean upon you,
We’ll be okay

We’re feeling those lyrics these days while we are hand delivering your school/office supply needs, beautiful and fun puzzles to keep your family together and your brains thinking about something else. Your birthday gifts, wrapped or not and balloons for special occasions.

Keep moving forward Milwaukee. Keep celebrating. Keep crafting. Keep working. Keep studying. And keep staying home until this curve is flattened. In the meantime, lean upon the Stuhlmacher family and we’ll be OK.

Ready for… DELIVERY? Yes, oh my gosh, we deliver!

Stay home. Stay with your people, your cat, your goldfish. Just stay home! But don’t stop celebrating. Is it your birthday? Your daughter’s gotcha day? Your puppy’s anniversary of being potty trained? Let us drop off gifts… balloons… Winkie’s Toys & Variety is our family’s second home. We are at home when we’re here, so let us be here. You can call us at the store (414-964-2131) – we’re open 10am-3pm daily. We’ll talk through what you need, charge it, and bring it over to drop on your porch, put in your garage or whatever works best for you.

Want to go for a drive? We also offer parking lot pick up.

Maybe you’re not celebrating but you’re ready for a new jigsaw puzzle. You know we have MANY fun puzzles! Maybe you need more yarn, new markers, a new board game…. some educational workbooks…. OR your favorite CANDY!! No problem.

Again, we mean it. Stay home. We’ll be at the store. We’ll keep things clean and stocked – we’ll meet you in the parking lot or drop it off at your house.

Stay safe, our friends.

With love, Beth, Terry, Michael and Sarah

The Times… They are A Changin’

If you know the Stuhlmacher family, you know we love music. Incorporating art, music, creativity, games, laughter and nature in our lives is in our opinion, what we’ll need to carry through these changing times. As we watch our world get turned upside down by the onset of a scary, unknown virus, we must turn inside. How can we help our community? How can we keep our families, loved ones, children safe and sane as we stay inside to keep our elderly, immune deficient and everyone safe?

When we discussed how Winkie’s Toys and Variety can help the Milwaukee area get through these tough times, all we can do is offer you what we’ve always offered you. Joy through toys. Laughter and strategy through games. Pride through education materials. And celebrations through gifts, party favors, balloons.

However, we can do it the safest way possible, by following the CDC recommendations for distance. You call us, tell us what you need to make today work best for you. We’ll deliver it to your home or meet your car in our parking lot. You stay in your space, we stay in our space. Our store is our home away from home. We’ll be here to answer your questions and offer what you need. Don’t let your family’s birthdays go uncelebrated. Don’t lose your mind over dried out markers. Refresh your yarn supply. Play that new card game.

Let us know how we can keep peace, happiness and do our part to keep you laughing and safely at home.

The answer my friend, is blowin’ in the wind,

Terry, Beth, Michael and Sarah