Inside Winkie’s Toys and Variety

Snow days

The reason we love a snow day at Winkie’s Toys and Variety is the buzz around the neighborhood in the winter. In Whitefish Bay, WI we are a walking neighborhood filled with crossing guards ensuring safe kids coming to and from school, runners along Lake Drive, folks walking to grab a few things from the grocery store or heading to a lunch or movie date and in the winter, the energy is prevalent during a snow day.

Perhaps the kids need to shake off some energy and grab a new sled before heading to Cahill Park or the JCC. Perhaps, a new board game or craft is in order to fill the quiet day. Of course, a couple of five-and-dime type candies are always a hit, whether it’s a Sugar Daddy or Charleston Chew.

Whatever you’re plans on during the snow day, our sleds are here and waiting for a run down the hill.

New Year, New Site

  • New Awning/Canopy on Silver Spring Drive
  • New Website at
  • New toys stocking the shelves

Bring it on 2019!

Thanks for an incredible 2018!  We are kicking off 2019 with a new canopy on Silver Spring Drive in Whitefish Bay, a brand new shiny website, plus store shelves filled with exciting new products, award-winning games, Valentine’s Day treats and gifty ideas!

Our family is looking forward to continuing to be your favorite Milwaukee toy store and local variety store for many years to come!

Stay tuned for a summary of some of our best selling gifts in the 2018 holiday season and a sneak peak as to what’s coming this year at Winkie’s Toys & Variety.

xo – The Stuhlmacher family