Inside Winkie’s Toys and Variety

You lean upon me, we’ll be ok!

Wow – what a crazy couple of weeks! We closed our doors to in-store traffic before Governor Evers orders in order to ensure the safety of our employees and our customers. We do sell office supplies and school supplies which so many of you have shared with us that you need – so we continue to make local deliveries and do parking lot pick ups through this tough time to make sure you can keep being productive with your children online schooling at home, with your jobs moved into your basements, your spare bedrooms, your kitchen tables. Who knew you would miss your pencil sharpener so much from the office? Or you’d be setting up color coded folders for your student’s core classes?

Dave Matthews’ #34 song says

Lean upon me,
I’ll lean upon you,
We’ll be okay

We’re feeling those lyrics these days while we are hand delivering your school/office supply needs, beautiful and fun puzzles to keep your family together and your brains thinking about something else. Your birthday gifts, wrapped or not and balloons for special occasions.

Keep moving forward Milwaukee. Keep celebrating. Keep crafting. Keep working. Keep studying. And keep staying home until this curve is flattened. In the meantime, lean upon the Stuhlmacher family and we’ll be OK.

Ready for… DELIVERY? Yes, oh my gosh, we deliver!

Stay home. Stay with your people, your cat, your goldfish. Just stay home! But don’t stop celebrating. Is it your birthday? Your daughter’s gotcha day? Your puppy’s anniversary of being potty trained? Let us drop off gifts… balloons… Winkie’s Toys & Variety is our family’s second home. We are at home when we’re here, so let us be here. You can call us at the store (414-964-2131) – we’re open 10am-3pm daily. We’ll talk through what you need, charge it, and bring it over to drop on your porch, put in your garage or whatever works best for you.

Want to go for a drive? We also offer parking lot pick up.

Maybe you’re not celebrating but you’re ready for a new jigsaw puzzle. You know we have MANY fun puzzles! Maybe you need more yarn, new markers, a new board game…. some educational workbooks…. OR your favorite CANDY!! No problem.

Again, we mean it. Stay home. We’ll be at the store. We’ll keep things clean and stocked – we’ll meet you in the parking lot or drop it off at your house.

Stay safe, our friends.

With love, Beth, Terry, Michael and Sarah

The Times… They are A Changin’

If you know the Stuhlmacher family, you know we love music. Incorporating art, music, creativity, games, laughter and nature in our lives is in our opinion, what we’ll need to carry through these changing times. As we watch our world get turned upside down by the onset of a scary, unknown virus, we must turn inside. How can we help our community? How can we keep our families, loved ones, children safe and sane as we stay inside to keep our elderly, immune deficient and everyone safe?

When we discussed how Winkie’s Toys and Variety can help the Milwaukee area get through these tough times, all we can do is offer you what we’ve always offered you. Joy through toys. Laughter and strategy through games. Pride through education materials. And celebrations through gifts, party favors, balloons.

However, we can do it the safest way possible, by following the CDC recommendations for distance. You call us, tell us what you need to make today work best for you. We’ll deliver it to your home or meet your car in our parking lot. You stay in your space, we stay in our space. Our store is our home away from home. We’ll be here to answer your questions and offer what you need. Don’t let your family’s birthdays go uncelebrated. Don’t lose your mind over dried out markers. Refresh your yarn supply. Play that new card game.

Let us know how we can keep peace, happiness and do our part to keep you laughing and safely at home.

The answer my friend, is blowin’ in the wind,

Terry, Beth, Michael and Sarah

Age Appropriate Play and Gift Giving

One of the most commonly asked questions at Winkie’s Toys and Variety is advice on what to buy a certain-aged child. Gift giving can be an exciting, meaningful time for some shoppers. For others, it’s stressful!

What is SAFE?

What is FUN?


These are questions we hear – and that is exactly why we LOVE being YOUR family-owned, local toy store in Milwaukee. We do our homework.

How do we know? We visit national toy shows. We walk the walk and talk the talk. We talk to creators of toys and games and hear directly from them why they are important or helpful in the growth of young minds. We hear what makes them fun! We hear what social and emotional skills they help develop. We hear why they are safe!

We study toy trends. We are on the pulse of the toy awards for each year and for each age group!

We love to share this information with you! Stop in and ask your questions, because we’ve got answers at Winkie’s Toys and Variety!

<3 Old School Valentine's Day Ideas <3

Window clings.
Love these.

We love traditions at Winkie’s Toys and Variety – and we know you do, too. We know traditions are still so important to our customers and community because we get the honor of hearing your stories and helping you build your memories.

Whether you come into our store to pick up balloons to bring to birthday celebrations, stop by to add candles to your Menorah to light with your children, swing by to grab a blow-up Rudolph for your front lawn, call to ask if we have a light up shamrock necklace for the Milwaukee St. Patrick’s Day parade, come in holding hands with grandma to pick up a special craft to do during a winter snow day, or save your birthday money to buy the new season’s basketball sticker book . . . we see you! We love your traditions!

This time of year, our favorite tradition is another Winkie’s Toys & Variety favorite – Valentine’s Day! We make sure to have different, interesting Valentine’s Day packs for your kids’ classes – they are so much fun! We know you love your child’s handwriting as they work through the spelling of each of their classmate’s names and their favorite specialist teachers and maybe even the principal, too!

Handwritten notes are one of our favorite traditions. Writing your own Valentine this year? Here are a few Valentine’s ideas:

  • Write a poem! Start with a classic like Roses are Red….
  • Use photographs! Grab one of those common deals at a photo printing place and get a few copies of your favorite photos. Make a collage, add speech bubbles, cut and paste photos together and have some fun with it!
  • Go old school and cut out words and images from magazine, advertisements, newspapers! Take time with recreating your favorite quotes, things you like to do together.
  • Use stickers, puffy letters, paint… or even everyone’s favorite… glitter! Get creative – take your time and enjoy the process!
  • Write a story. Create a funny or heartfelt story that includes close friend and family members – fiction or non fiction… either are fun!
  • Bake your Valentine’s favorite treat! Use heart shaped sprinkles, cute cupcake wrappers or decorative frosting! Homemade treats are so special!
  • Make a list of things you’d like to do with your Valentine! Maybe you like to hike together, go to your favorite bakery on a weekend morning, go to a movie, a bike ride, play your favorite board game together. Maybe you and your Valentine would like to learn a new skill together!

Have fun celebrating love, affection and don’t forget to have some fun with it!

We love customer feedback and as we’re ordering new items to fill the basement shelves of Winkie’s Toys & Variety in 2020, we thought it would be fun to hear from you what are some of your favorite things to find at Winkie’s Toys!

Here’s a few of the items we were told!

Candy, stickers, school supplies, art projects and PRESENTS!

The other thing we loved to hear was season goodies! Speaking of seasonal goodies – it’s time for LOVE! While we love stocking our shelves with picture frames and mylar balloon racks and storage ideas to make your life easier – it’s so much fun to fill the store with Valentine’s Day loot!

Stay tuned for what’s in the store now for Valentine’s Day!


What’s more fun than finding a whole bunch of Winkie’s Toys and Variety fans tagging us on Instagram? We can’t think of anything! In the world of social media, we are always finding surprises! Here are some of our fabulous customers mentioning Winkie’s Toys and Variety on their pages – whether it’s finding their child favorite candies in our candy aisle or gathering with the best of buddies for a parade down Silver Spring – it’s cool to see what you’re chatting about!

Where to find us on social media, you ask? We’re super active on Facebook – sharing updates of new products in stock, what our customers are talking about, sales!, holiday must haves and super funny items that we pick out to grace our shelves!

Follow us on Facebook today! Or tag us on any social media at @Winkie’s Toys & Variety or @shopwinkies!

Stirring up memories in the basement of Winkie’s!

We LOVE your family’s traditions!

Whether you put up your holiday decor on October 1st or wait until the end of December. Whether you keep pumpkins up until January or don’t take your holiday lights down until until March.

One thing we often hear is that Winkie’s Toys & Variety has been a part of childhood holidays for so many of our customers. Your traditions, your decorations, your memories are important to us! So many of you are transformed to kids again in the basement of Winkie’s and love to find your traditions here and bring them to life for your families in 2019. Looking for Bubble Lites? We’ve got them. It’s so fun to plug them in and wait while they warm up to start bubbling! What are your favorite holiday decorations?

Our favorite time of the year!

What is more fun than the buzz of the holidays? We’re packing up Halloween and making room for holiday gifts! Our holiday sneak peek guide is out and ready for your family to make their wish lists!

Stay tuned for features on items that are going to be hot hot hot this gift-giving season. But what is Winkie’s Toys & Variety’s theme for this holiday season? It’s TIME.

TIME with your family and friends!

TIME to gather, cook, laugh, play games and enjoy!

Less stress and more TIME!

How can we help? It’s simple. Winkie’s Toys & Variety has been providing the most innovative toys (so many with awards!), the most important essentials and the best ways to gather, laugh and enjoy your TIME.

Making sports rivals fun!

You know we love to supply our local customers with toys and games themed with their favorite sports teams…even if they are rivals. You’ve come downstairs to Winkie’s Toys & Variety and seen awesome puzzles or Monopoly games themed with the Milwaukee Brewers or the Chicago Cubs, right? Well, it’s football time!

We were psyched to get these Green Bay Packers and Chicago Bears playing cards in stock! What great timing with the start of football season and the leaves starting to show some color around the streets of Milwaukee! However, when the Chicago Bears and Green Bay Packers Spot It! games came in, we flipped! We can barely keep the regular versions of Spot It! on the shelves, it’s such a popular game for gift giving and fun to play for all ages. Plus, it’s the perfect travel-sized game! Keep a tin of Spot It! cards in your car for when you road trip to Grandma’s or your kids need something fun to do at a sport game or waiting to pick up their sibling from school or practice! It’s the best!

NFL Edition of Spot It! for Chicago Bears and Green Bay Packers! In stock now, but they won’t last! Pick up your version today for an early holiday gift!