Inside Winkie’s Toys and Variety

Join our family

If you know us, you know a bit about our story and that we’re a local, family business. We’re here, working together to continue to serve our community with cool, award-winning toys, the convenience of a local corner variety store and top-notch customer service. We love our jobs and our community and we know you do too.

With kids going back to school, perhaps you’re an empty nester who lives in the area or a parent or grandparent who wants to fill a couple days a week with a flexible, fun job! Yeah! Join our family!

Winkie’s Toys & Variety has super flexible shifts and we’re looking for a couple people to round out our team. Do you love people? Love to be surrounded by toys and happiness? Love to wrap presents and bring joy to people! Call us today or stop in and ask for Beth or Mike!

Let’s hit the road!

So many families are packing up the family truckster and hitting the road this summer! We are often being asked… what do you have to occupy my children in the car that i s n o t e l e c t r o n i c?!?!? You want your kids off the device and taking in the sights! Checking out the landmarks! Talking to their family members! How can we engage the kids, reduce the complaints and give their eyes a break from screens?

Winkie’s Toys and Variety has your answers! Here’s your packing list for keeping the family connected to each other and not to the WIFI!

  • Bring mini hand-held games for sharing and passing around in the car. We love Simon Says, Rubix Cubes and Bop-It!
  • Surprise the kids at the hotel or camp site with cool dice games that move fast and stir up some healthy competition like TENZI!
  • Want to stimulate their brains in fun, creative way that isn’t messy? Check out awesome sticker books that create incredibly cool mosaic images or easy to draw and erase boards like Boogie Boards!
  • Sneak packs of the latest baseball cards or Pokemon cards in their backpacks for trading and sorting!
  • Pack a bag of art supplies for the kids to create while you enjoy your morning coffee and your new vacation view. We love the idea of keeping markers/crayons in a zipper plastic bag, and storing your construction paper in a two-pocket folder (perhaps reuse one that came home last year gently used?)
  • Do NOT forget the playing cards! The best way to settle down after a fun day of vacation before bed is to play Spoons, Queens or Rummy 500!

When you’re ready to pack up the family truckster from Milwaukee, WI to your new, fresh destination, first stop in Whitefish Bay and swing downstairs to Winkie’s Toys first!

Happy Travels to you!

Summer, Silver Spring & Winkie’s Toys

There is nothing like summer in Wisconsin. The days can be hot and the evenings cool You can even catch one of the famous pneumonia fronts while you’re outside weeding, watching a little league game or enjoying patio time with friends. All the restaurants fill their patios with outdoor seating because no matter what the crazy Wisconsin weather brings, many want to be outside!

In the summer our bike racks are filled with neighborhood kids who are swinging downstairs for some class candies, gum, baseball cards or new tennis balls. They are counting their change at the register, but who are we kidding… some of them are paying quickly with Apple Pay!

Life on Silver Spring Drive in Whitefish Bay in the summer is just abuzz! Now that we’ve wrapped the Fourth of July celebration – yeah! the parade was back! And we’re several weekends into the routine of the Saturday Farmers’ Market and the band’s sweet sounds on Wednesday nights. It is just the best having our family’s toy store located where you all can find us quickly and easily!

This weekend is another wonderful Silver Spring Drive event – the Whitefish Bay Art Festival! Silver Spring will be filled with fun and 100+ artists from 10am-5pm on Saturday July 10 and Sunday July 11! Your artistic side will be inspired. Perhaps you’ve been wanting to pick up the knitting needle again… or spark your love of latchhook. Did you fall back in love with the intricate detail of paint by number, or less messy… sticker by numbers? Maybe your younger artists will boost their curiosity of painting or creating again… if so, Winkie’s Toys & Variety is open for your supplies!

We look forward to seeing Whitefish Bay’s fabulous Silver Spring Drive filled with folks once again who are just happy to be outside. But remember, you made need sunscreen or perhaps a jacket! Wisconsin weather keeps us on our toes!

Stress Free School Year? Is that a thing?

Let us help make this coming school year so stress FREE with all of your school supply shopping DONE! Whitefish Bay schools provides your favorite local toy and variety store (us) with their supply list for each grade level.

Then, we do the shopping for you!

What do you need to do? Simply call 414-964-2131 and let us know what grade and quantity you need!

School supply shopping….DONE!

No problem!

No more boredom with these board games!

One of our favorite things to stock our shelves with is the newest board games on the market. Plus we get to hear from you on what your family is enjoying and we share that feedback with our customers! What’s the latest for you? Our customers love CATAN, RUMMIKUB, HEIST and PENCIL NOSE! Classics like ANTS IN THE PANTS and APPLES to APPLES – we know these will never disappear off the shelves because they are sooo much fun!

What else are you playing Milwaukee?

Happy Birthday, YOU!

Wow! There are a lot of birthdays in February! We are having a blast seeing what you are picking out for your recipients, adding adorable mylar and latex balloons and wrapping it all up for YOU!

Is there anything less stressful than a one-stop shop? We think not! It’s super fun! Here are a few favorite birthday items wrapped up this month. New board games, craft items and…. WHOOPIE CUSHIONS! That’s right, we do always have a tootie fun toy in stock!

See you downstairs at Winkie’s Toys where we’ll help you pick out a gift, wrap it up and keep YOUR stress low!

New 2021 Schleich animals!

These cuties are such a fan favorite! It’s so fun to be a store that carries collector items that make folks so passionate and excited. It’s especially fun when we get the new year’s collection in the store! Come see the new Schleich 2021 animals on the shelves today!

All you need is LOVE

We are floating around the store these days walking on air! OK actually, we’re filling up balloons with air, not walking on it. Why? Because it’s Valentine’s Week – and the official day is next Sunday, February 14th – and we are up to the ceiling in adorable styles of mylar and latex balloons for your celebrations! Valentine’s Day is the perfect COVID-friendly holiday. You can hand pick your sweetheart’s favorite candy, chocolates, gifts, accent them with adorable balloons – and share the love!

Have a Valentine who is not in your home? Drop their favorite nostalgic candy with an appropriate messaged balloon off on their door step!

Have a Valentine outside of the area? Get out the markers, stickers and glitter and create something adorable and pop it in the mail! There is plenty of time! But remember, even if your Valentine is a couple days late, it still is going to make someone feel pretty amazing!

Have Valentines in your life that aren’t romantic? Happy Valentine’s Day is a sweet message to send anyone! Simple messages, like I like you! Happy Valentine’s Day! You’re Special! are all so meaningful!

Got a younger Valentine who you want to make smile? How about a stuffed animal with a hand written note?

Want to make someone laugh? How about a SINGING Valentine’s Day balloon!? We’ve got that too!

Swing downstairs to Winkie’s Toys and let’s find something perfect for your Valentine! Be sure to follow us on Facebook for in-stock updates daily!

Happy Valentine’s Day!

Playmobil Fest at Winkie’s Toys!

What’s hot in the basement at Winkie’s Toys and Variety, your favorite Milwaukee north shore toy store? PLAYMOBIL!

You’ll love these super cool and hip VW vehicles and rough and tough off-road trucks and stunt show cruisers!

Let’s build. Let’s play. Let’s use our imaginations!

See you at Winkie’s Toys & Variety!

Let’s Have SNOW Much fun!

Sleds & brick makers!

It’s time to embrace Wisconsin weather! What’s more fun than strapping on several layers of wool socks, shirts and pants, covering them with wind resistant layers on top of that and wrapping a mask around your face and jumping in a pile of fresh white freeze cold snow? We can’t think of anything!

We’re constantly ordering the latest sleds on the market, double sleds, blow up sleds, saucer sleds, you name it… swing down to Winkie’s Toys & Variety and get your sleds!

Don’t forget we also carry hats, gloves, mittens and masks! What else do you need?

Oh perhaps a pocket full of your favorite candy and gum?

Then, how about coming home to warm up with some hot cocoa and a brand new jigsaw puzzle and not leaving the house for the rest of the day? We have some fun new puzzles in stock!